Product Prioritization: RICE
Reach. Impact. Confidence. Effort.
Welcome to ‘Product Prioritization’ — a series of tools, tips, and best practices for the skilled Product Manager to determine priorities and get results. Each time, I’ll highlight one of the dozens of popular methodologies and explain how to use it.
What is R.I.C.E?
R.I.C.E. is a prioritization technique used to get a quick score, which is used to then rank ideas or features.
R.I.C.E. is an acronym for Reach, Impact, Confidence, and Effort
When to use R.I.C.E.?
I really like this method because it helps remove bias/opinions in ways that other prioritization techniques don’t. It’s also a really quick method to use, so you don’t spend too much time over analyzing things to extract priority.
If your team has had issues with over analyzing project value, or with stakeholders that have strong opinions which sway priorities )without data backing up those opinions), R.I.C.E. might be a great option for you.
The four categories of R.I.C.E.
The four categories used to get a score are:
- Reach
- Impact
- Confidence
